Title

eCommerce Marketing Analyst

Position Overview

Keystone Industries is currently seeking a highly motivated and experienced eCommerce Analyst to join our Marketing team at our headquarters located in Gibbstown, NJ. This individual is responsible for developing campaigns through Shopify Web Platform, Amazon, Social media, and Google Advertising. This position requires a strong focus on developing analytics and testing standards, as well as delivering the data insights measured from various systems.

Essential Job Functions

  • Responsible for managing the digital advertising efforts for division’s marketing initiatives
  • Work closely with the Marketing Manager to measure and report performance of digital marketing campaigns
  • Identify trends and insights for optimization of spend and performance that aligns with monthly budget
  • Brainstorm new and creative growth strategies
  • Analyze data; identify trends and insights with paid search campaigns
  • Track and report website analytics for PPC initiatives and campaigns
  • Work closely with digital marketing specialist to enhance social media presence and visibility across multiple networks including Facebook, Twitter, Instagram, LinkedIn, and YouTube
  • Research and evaluate industry trends based on given topics

Qualifications

  • 3 + years of experience with analytics and a proven track record in driving tangible results and actionable insight
  • 2+ years of eCommerce experience reporting into an eCommerce/web department
  • Proven track record with product launches and growth
  • Experience with SEO/SEM; PPC/CPC
  • Experience with Google Advertising and Google Analytics
  • Experience with Social Media Advertising and AB Testing
  • Time management skills, ability to prioritize and multi-task.

Desired Skills

  • Advanced knowledge of web analytics and associated tools. (GA, Heap, Adobe, SQL, Excel, Tableau
  • Experienced in Shopify Web Platform
  • Understand the different language styles that appeal to various target markets
  • Cosmetic experience a plus

Education/Certifications:

  • Bachelor’s degree in Marketing, Business, Statistics, Economics or related quantitative discipline.
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